Openworld Day Four - Larry Day

Live-blogging: Mid-Afternoon, Oracle's CEO and founder Larry Ellison took the stage again after a keynote by Infosys and a brief appearance by Who lead-singer Roger Daltrey who plays tonite at the Appreciation event on treasure Island.

LJE began by giving a briefing on the process of Linux and Exadata. After a host of proof points proving the superiority of Oracle Exadata over IBM Power; LJE laid down a remarkable challenge to the delegates in the room: "if you can find an application that runs on your IBM P-Series that we can't run twice as fast on Exadata, then we will give you US$ 10 million!" Larry also said that of course IBM were welcome to enter!

Then, The Governor of California, Arnold Schwarzenegger eulogised the importance of technology in modern life in a most entertaining manner, holding the audience of Hall D Moscone Centre in the palm of his hand. He particularly celebrated the role his own state of California has played in the development of life-saving AND planet-saving technology.

Arnold Schwarzenegger left the stage, saying "I'll be back" and imploring delegates to stay in California and "spend as much money as possible"; and with a BMW/Oracle Sailing jacket as a gift from Larry.

Then Larry launched a new proactive problem detectection system that not only detects software and hardware problems and patches them automatically in a merging of MyOracle Support and Oracle Enterprise Manager.

LJE then began his last deck of slides talking about how critical guaranteed service levels is to SaaS and Cloud, as a result Oracle has built a "business service level monitor" into Oracle Enterprise Manager & MySupport. He then eulogised the importance of SOA to Fusion Applications to ensure that these new applications work well with existing applications.

Broadly speaking Larry described what Fusion Applications will look like. Here are some key points:

- Fusion Applications is "code-complete" and in-test
- Built entirely on Fusion Middleware and therefore the first and only standards-based suite of apps - nothing custom-built
- SaaS-ready and modular
- BI is embedded in the UI of Fusion Apps "we let you know when there is something to do"
- A suite of applications complete enough to run Oracle's own business

Other important announcements of the day were:

- Oracle VM 2.2 Now Available
- Oracle Announces New Mobile CRM and Social CRM Enhancements for Oracle CRM On Demand
- Customers Select Oracle Exadata for Extreme Performance of Data Warehouse and OLTP Applications