Delegates braved stormy and wet conditions for Day Three of Oracle Openworld as the theme of the conference began to emerge: integration - something Charles and Safra focussed on yesterday, primarily the fact that organisations have huge pain points around integrating their various applications and technology software. Oracle is easing that pain by pre-integrating those assets. This was a theme continued in earnest by Oracle's Middleware lead, Thomas Kurian in his Keynote which kicked off Day Three of Openworld.
Among the most important announcements around middleware were Oracle Showcases Industry’s Leading Middleware Product Family and Leading Organizations Worldwide Choose Oracle® Fusion Middleware 11g R1. THomas also talked about Oracle's GRC solutions, BPM and Business Intelligence as Oracle announced a number one position in Business Analytics.
Next up after Thomas was Michael Dell's Keynote who was joined briefly by Larry Ellison again to thank him for the hardware support Dell has given Oracle over the years. (Oracle's datacentres are all hosted on Dell hardware.) "Its great," said Larry, "you buy stuff from us, we buy stuff from you!"
You can watch both the keynotes here.
Later, we spoke to Brisbane-based Longhaus Analyst Sam Higgins (@shigginski on Twitter) after the keynotes to get his reactions, and to talk more generally about Oracle's success in the middleware market and about that integration pain that customers struggle with:
Then we spoke to Perth-based Oracle Ace Director, blogger and ADF developer with SAGE, Chris Muir (@chriscmuir on Twitter), about his thoughts on Oracle Fusion Middleware and how it helps him solve his customers' problems.
Stay tuned for interviews with two of the customers who have been presenting their experiences with Oracle solutions to delegates in some of the sessions away from the Keynote Hall, namely The Crane Group and Cadbury.